Selected Logos & Symbols
2012–Present
HIDDEN NY
2024
HIDDEN NY is a progressive streetwear brand based in Manhattan, New York. They specialise in limited clothing and product drops, available by invitation only. Each release features rich graphic elements that reference cultural movements from the past, present, and future.
We collaborated with HIDDEN NY to optimise their existing icon suite, a key feature on their garments and products. Our goal was to create consistency while allowing for playfulness and a variety of icon subjects. To achieve this, we devised a simple, yet flexible icon grid to create structure. This also acted as a guide to determine elements, such as the outer framing circle. All these measures help icon legibility across a range of sizes.
Subtle optimisations were also made to HIDDEN NY’s already iconic symbol.
Any instance of HIDDEN NY clothing or product photography belong to HIDDEN NY/collaborators. They have been used here to demonstrate icon/symbol application.
nLayers3D
2023
nLayers3D fabricates custom furniture and interiors using recycled bio-materials with a robotic additive manufacturing process. Over the course of 2023 we worked closely with nLayers3D to develop a brand identity that catered to a wide range of outcomes including symbol, logotype, animation, book design, stationery and iconography.
The symbol, typography and design application use technical sensibilities, while a colour palette was developed to allow for expression and to demonstrate playfulness which is a crucial value to nLayers3D.
The final outcome is a robust identity that reflects the technological capabilities of nLayers3D. Subtle undertones of experimentation, collaboration and embracing the unexpected are present throughout the project.
3D rendered elements by DeepMind Design
nlayers3D website coming soon
YÖTO
AudioDynamics
2022
